Artist Visual Identity & Release Strategy

Ella Rey Nash

I partnered with Ella Rey Nash to define her artist visual identity and map the creative direction for an upcoming six-single release arc.

The work focused on translating sound into image, establishing a cohesive visual world, and building a system that could evolve across releases from cover art to social storytelling.

The vision

The goal was not to create six disconnected visuals, but a continuous narrative that could unfold over time.

Each release would function as a chapter — distinct in mood, yet recognizably part of the same world.

• Defined a cohesive visual language spanning six releases

• Established emotional tone, symbolism, and restraint as guiding principles

• Designed an identity flexible enough to evolve without losing authorship

The System

Rather than designing each asset in isolation, the visual identity was built as a system. One that could support future releases while remaining cohesive in tone and authorship.

• Cover art direction framework across the six-single arc

• Visual motifs and compositional rules to maintain continuity

• Social storytelling themes aligned to each release chapter

• A repeatable structure supporting consistency without rigidity

Chapter One — Executed

The first chapter of the release arc has been fully executed, establishing the visual tone and emotional register for the project.

What’s Next

Future releases will continue to unfold within the established visual system, allowing the identity to evolve alongside the music.